Published by Trustmark on October 30th, 2019
Younger employees probably view virtually any purchase as more exciting than buying life insurance. Yet what many don’t realize is that now is the most affordable and opportune time for them to buy.
As a mutual company that has thrived for more than a century, Trustmark has experience communicating the importance of a wide range of employee benefits. And we have learned over the years that tailoring the communication approach to each individual customer – in this case millennials -- resonates more than the most mathematically sound spreadsheet filled with facts and figures.
For example, Trustmark’s research into what drives life insurance purchasing decisions for millennials found that messages that appeal to emotions trump facts and figures and that value for the cost, peace of mind and a sense of responsibility make an impression.
Let’s look at one illustration. Instead of focusing on how much debt Millennials have, we shape our messaging around how life insurance is a safety net for your debt. How it provides peace of mind and is the responsible thing to do – whether or not an employee has a family.
Whether it’s a Millennial or employee nearing retirement, Trustmark is dedicated to providing benefits that go beyond the expected. And regardless of the benefit, it’s often not what you say but how you say it that makes the difference.
Contact us to learn more about how Trustmark increases wellbeing through better health and greater financial security.
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Written by Trustmark
We use our specialized expertise to help organizations solve their employee benefit challenges so people and businesses can thrive. Trustmark – benefits beyond benefits.
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