We’re a 105-year old company with a compelling new story to tell. This resource site shares our new brand identity. It will answer your questions and let you know what to look for during our transition to a single brand.
You’re here because you know one part of Trustmark. You may know us as Trustmark Voluntary Benefit Solutions, CoreSource, Starmark or HealthFitness.
But we’re all Trustmark. And now we’re telling that story.
It’s the same story of specialized expertise in voluntary benefits, self-funded health benefit plan design and administration, and population health and fitness management. Only now under a single, stronger and more compelling brand that better communicates the value we offer our customers.
Let us introduce you to ALL of Trustmark. Because we have even more to offer than you might realize.
Our new brand tells a story that’s more meaningful to you, our customers. It’s the story of a caring, purpose-driven, century-old mutual company. And it’s also the story of a modern company committed to innovation, pace and responsiveness. A modern mutual company, with a broad portfolio of employee benefits designed to increase wellbeing.
In short, we help people and businesses thrive.
The separate business brand names, Trustmark Voluntary Benefit Solutions, CoreSource, Starmark and HealthFitness will be retired by the end of 2019. We will all become Trustmark. One Brand, One Story.
Our specialized expertise. It’s what enables us to serve as consultative, trusted partners to you, our customers. Now it will be easier to understand all our areas of expertise.
Our relationships. Clients and business partners will continue to work with the teams and individuals they know and trust. That’s why so many of our business relationships last for decades.
Our transition will be deliberate and carefully phased to avoid confusion among clients and their employees or participants. We expect the transition to be complete by the end of 2019. Nothing will change in how we work with our customers. It’s the same businesses and the same people, now under a single, Trustmark, brand.
Our brand is about how we strive to deliver more for you.
As a Trustmark customer, you get more than just the expected benefits. Yes, our portfolio includes valuable financial protection, seamless health benefit administration and engaging population wellness and fitness management. All the capabilities for a comprehensive, strategic and sustainable employee benefit program. But we offer even more.
It’s about how we work with you. Strengths shared across the Trustmark enterprise. Our caring approach. Our commitment to helping people and businesses thrive. A focus on listening first to understand your challenges, your employee or participant population and your goals.
Beyond one-size-fits-all products, we meet you where you are and work together to achieve your objectives. Beyond the status quo, you can expect an ongoing effort to improve your experience. Beyond a basic business relationship, you can expect a client-first philosophy, consultative solutions and a focus on building a long-term, trusted partnership.
It’s a story about doing more. About going beyond the expected – so you succeed.
No. We’re bringing the separate businesses under one brand. We will still maintain and invest in the areas of expertise you value. And you will still work with the people you know and trust.
Our new brand shares a simpler, more compelling story. One that represents our caring, client-first approach and communicates the broader value and range of solutions we provide to increase wellbeing through better health and greater financial security.
Trustmark has been around since 1913. Some of the first products we offered would be considered “voluntary” benefits today. So Trustmark Voluntary Benefit Solutions (now Trustmark Voluntary Benefits) has been part of Trustmark since the beginning.
Starmark (now Trustmark Small Business Benefits) was started internally back in 1985 to focus on serving smaller groups.
We acquired CoreSource (now Trustmark Health Benefits) in 1997, and it has been a vital part of Trustmark ever since.
HealthFitness (now Trustmark Health + Fitness) became part of Trustmark in 2010, and we have continued to invest in our health and fitness management business to serve large employers, universities and municipalities, as well as to bring the depth and sophistication of wellness programming usually reserved for large employers to the middle market.
Together, our businesses, now unified under one brand, enable employers and other groups and organizations to create flexible, sustainable benefit and wellness plans designed to help improve productivity, health and satisfaction.
To minimize confusion and ensure accurate communication of our new story, we are being deliberate in our approach. Each business will have its own strategy that works best for its partners and customers. While we are aligning as much as possible, you may notice changes in one part of Trustmark before you see it in others.
Overall, we are starting our communication to business partners and key customers first. That has started and will continue for much of 2018. Communication to members and plan participants will follow. That will take place throughout 2019.
For Trustmark Health Benefits and Trustmark Small Business Benefits, ID cards will change to the new brand. In Trustmark Health Benefits, this will not happen until renewal for 2020 (for example, for groups with plan years starting in January, new ID cards will be processed in late 2019 for distribution ahead of the January 2020 start to the new plan year). In Trustmark Small Business Benefits, this will take place in the second half of 2019.
We are starting with communication to business partners. The new brand will appear first on product materials and other B-to-B collateral throughout this year. It will gradually be introduced to customers starting later this year and through 2019, culminating with a brand new Trustmark website, member ID cards and building signage in late 2019 and into 2020, depending on customer renewal dates.
Our brand is about how we strive to deliver more for you.
As a Trustmark customer, you get more than just the expected benefits. Yes, our portfolio includes valuable financial protection, seamless health benefit administration and engaging population wellness and fitness management. All the capabilities for a comprehensive, strategic and sustainable employee benefit program. But we offer even more.
It’s about how we work with you. Strengths shared across the Trustmark enterprise. Our caring approach. Our commitment to helping people and businesses thrive. A focus on listening first to understand your challenges, your employee or participant population and your goals.
Beyond one-size-fits all products, we meet you where you are and work together to achieve your objectives. Beyond the status quo, you can expect an ongoing effort to improve your experience. Beyond a basic business relationship, you can expect a client-first philosophy, consultative solutions and a focus on building a long-term, trusted partnership.
It’s a story about doing more. About going beyond the expected – so you succeed.
Trustmark is the brand name used to refer to certain subsidiaries of Trustmark Mutual Holding Company that provide insurance and other products and services. For a list of these subsidiaries, please visit our website at www.trustmarkcompanies.com. All products may not be available in all states.
©2018 Trustmark
