Voluntary Benefits
Published by Adam Bezman on April 7th, 2025
The growing challenge of rising long-term care costs and dwindling resources continues to be a focus in the voluntary benefits industry. In response, we’ve seen a larger effort to address caregiving challenges for employees through financial coverage with long-term care benefits. Trustmark, for example, proudly offers three options for care benefits with our hybrid life and care products.
We know that policyholders value these products for the financial protection from long-term care costs, but it’s time we stepped back to take a big picture look at some of the missing pieces to the care puzzle.
Missing piece #1: Ability to address care for loved ones
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While life and care products help provide financial protection and peace of mind for the policyholder, these benefits don’t address care challenges faced by employees with current caregiving responsibilities. Employees caring for a loved one such as a parent, in-law, or grandparent, are often left wondering how to handle the care needs of their family today.
Why does this matter to employers? 73 percent of employees are caregivers – that is more than 54 million U.S. employees. By failing to support, attract, and retain these employee caregivers, employers are losing $35 billion each year.1
These employees need support, not just for recruitment and retention purposes, but because it can be near-impossible at times to be an effective employee, parent and adult caregiver all at the same time. We often refer to this as the “sandwich” generation, and the challenges they face require more than just financial support for their own, future care needs.
When it comes to addressing the care crisis, we want to help employees navigate their future care needs while also providing support and resources for employee caregivers in today’s workforce.
Missing piece #2: Caregiving support and resources
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Imagine trying to put together a piece of furniture without instructions – you may have all the tools, but no guidance on how to assemble it. That’s what many policyholders experience when it comes to long-term care. They may receive the benefits or the “tools” but are left with no guidance on how to navigate the world of long-term care resources and services. How do you find a care facility? How do you navigate any legal needs? The questions can be daunting and aren’t easy to answer.
Take myself for example. I am considered, especially by friends and family, the resident long-term care expert due my job. So, when it came time to help my wife and her siblings navigate long-term care for my mother-in-law, they turned to me for guidance. The problem is, when it came to care support and resources, I didn’t know where to start either! There’s a sense of, “Okay, we have the financial aspect of the care covered – now what?”
What’s the solution? Cariloop!
Part of the Trustmark brand is listening to our customers and going above and beyond to meet their needs. In an effort to address the need for a more robust care solution, Trustmark is offering care support from Cariloop for new cases offering our life insurance with long-term care products. Now, employees can protect themselves from the future costs of care while receiving guidance for today’s care needs, whether that be for themselves or a loved one.
Cariloop is a Caregiver Support Platform® where employees can access tools and resources to help them navigate the complex and unique care decisions they’re making for themselves and their families. What do the Cariloop tools and resources look like?
- A dedicated, licensed Cariloop Coach to help with planning care, finding providers, and navigating options
- Personalized care resources to support policyholders and their loved ones.
- On-demand tools and resources to support families during their caregiving journey
- A network of caregivers for short-term, long-term or Backup Care
Cariloop will be offered on all new Trustmark Universal Life, Trustmark Universal LifeEvents®, and Trustmark Life + Care® cases starting March 1, 2025 and beyond. This includes:
- Digital access for adult/elder care services
- 1 month of Care Coaching per year
- Discounted rates available for Trustmark customers who would like to offer Cariloop for all of their employees
Offering access to Cariloop as an added-value benefit goes beyond Trustmark, playing a key role in our industry’s push to further to address the care crisis for employers and employees. By helping policyholders manage their care today and protect their finances from future care costs, we can help create a more stable long-term care landscape for generations to come.
1Harvard Business Review. Your employees are also caregivers. Here’s how to support them. 2024.
Cariloop membership is provided as a value-added benefit, separate from the life insurance policy. While we strive to maintain this offering, please note that it may be subject to change or discontinuation in the future without notice. Trustmark® is a registered trademark of Trustmark Insurance Company. Cariloop® and Cariloop’s Caregiver Support Platform® are registered trademarks of Cariloop, Inc. Cariloop is not a Trustmark Insurance Company program, but is created and managed by Cariloop, Inc. Trustmark is not responsible for any advice received from Cariloop.
We know that policyholders value these products for the financial protection from long-term care costs, but it’s time we stepped back to take a big picture look at some of the missing pieces to the care puzzle.
Missing piece #1: Ability to address care for loved ones
While life and care products help provide financial protection and peace of mind for the policyholder, these benefits don’t address care challenges faced by employees with current caregiving responsibilities. Employees caring for a loved one such as a parent, in-law, or grandparent, are often left wondering how to handle the care needs of their family today.
Why does this matter to employers? 73 percent of employees are caregivers – that is more than 54 million U.S. employees. By failing to support, attract, and retain these employee caregivers, employers are losing $35 billion each year.1
These employees need support, not just for recruitment and retention purposes, but because it can be near-impossible at times to be an effective employee, parent and adult caregiver all at the same time. We often refer to this as the “sandwich” generation, and the challenges they face require more than just financial support for their own, future care needs.
When it comes to addressing the care crisis, we want to help employees navigate their future care needs while also providing support and resources for employee caregivers in today’s workforce.
Missing piece #2: Caregiving support and resources
Imagine trying to put together a piece of furniture without instructions – you may have all the tools, but no guidance on how to assemble it. That’s what many policyholders experience when it comes to long-term care. They may receive the benefits or the “tools” but are left with no guidance on how to navigate the world of long-term care resources and services. How do you find a care facility? How do you navigate any legal needs? The questions can be daunting and aren’t easy to answer.
Take myself for example. I am considered, especially by friends and family, the resident long-term care expert due my job. So, when it came time to help my wife and her siblings navigate long-term care for my mother-in-law, they turned to me for guidance. The problem is, when it came to care support and resources, I didn’t know where to start either! There’s a sense of, “Okay, we have the financial aspect of the care covered – now what?”
What’s the solution? Cariloop!
Part of the Trustmark brand is listening to our customers and going above and beyond to meet their needs. In an effort to address the need for a more robust care solution, Trustmark is offering care support from Cariloop for new cases offering our life insurance with long-term care products. Now, employees can protect themselves from the future costs of care while receiving guidance for today’s care needs, whether that be for themselves or a loved one.
Cariloop is a Caregiver Support Platform® where employees can access tools and resources to help them navigate the complex and unique care decisions they’re making for themselves and their families. What do the Cariloop tools and resources look like?
- A dedicated, licensed Cariloop Coach to help with planning care, finding providers, and navigating options
- Personalized care resources to support policyholders and their loved ones.
- On-demand tools and resources to support families during their caregiving journey
- A network of caregivers for short-term, long-term or Backup Care
Cariloop will be offered on all new Trustmark Universal Life, Trustmark Universal LifeEvents®, and Trustmark Life + Care® cases starting March 1, 2025 and beyond. This includes:
- Digital access for adult/elder care services
- 1 month of Care Coaching per year
- Discounted rates available for Trustmark customers who would like to offer Cariloop for all of their employees
Offering access to Cariloop as an added-value benefit goes beyond Trustmark, playing a key role in our industry’s push to further to address the care crisis for employers and employees. By helping policyholders manage their care today and protect their finances from future care costs, we can help create a more stable long-term care landscape for generations to come.
1Harvard Business Review. Your employees are also caregivers. Here’s how to support them. 2024.
Cariloop membership is provided as a value-added benefit, separate from the life insurance policy. While we strive to maintain this offering, please note that it may be subject to change or discontinuation in the future without notice. Trustmark® is a registered trademark of Trustmark Insurance Company. Cariloop® and Cariloop’s Caregiver Support Platform® are registered trademarks of Cariloop, Inc. Cariloop is not a Trustmark Insurance Company program, but is created and managed by Cariloop, Inc. Trustmark is not responsible for any advice received from Cariloop.
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Written by Adam Bezman
Executive Director, Product & Innovation
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